Adwords Keyword Strategies - Tools You Must Use For Successful & Profitable Pay Per Click Marketing

2008-06-05T04:25:00.000-07:00

There are two essential keyword strategies that you should be using in order to create successful and profitable pay per click marketing campaigns. This article will discuss what these essential keyword strategies are.

This is but one of a collection of articles I've written about creating profitable Adwords campaigns. Look out for my other informative pay per click article tutorials.

Understanding The Basics Of Keyword Matching

Keyword matching refers to Adwords matching your chosen target keywords to the search queries that people are typing into the Google search engine. There are four types of keyword matching that Adwords operates under:

1. Broad match

2. Phrase match

3. Exact match

4. Negative match

What Is Broad Keyword Matching

When you include any keyword phrase in your keyword list your ads will appear for your terms in any order and also possibly with other search terms. Phrase and exact matches are much more targeted than broad match phrases.

A Caution About Broad Keyword Matching

While broad keyword matching bring in a lot of traffic this is usually very untargeted traffic. It's critical to rid of unwanted but very expensive searches by using negative keywords. For example if you are selling something you wouldn't want to pay for clicks from people who are looking for what you are selling but at no price. As they are looking ultimately for free stuff even if they click they are likely not going to buy from you.

What Is Phrase Keyword Matching

Phrase keyword matching is useful when you are wanting to target specific word combinations. Phrase keyword matching will make your ad appear whenever the precise phrase is searched for and also when the keywords contain additional keywords with it.

What Is Exact Keyword Matching

Exact keyword matching is the most specific type of keyword matching. Your ad will only appear if the precise keywords are searched for. This means if there are additional keywords searched for in the phrase your ad won't appear. For this reason it's a good idea to use a few phrase matching and broad matching keywords as well.

Negative Keyword Matching

One of the most frequently used negative keywords is free. As well as free you may come across other terms that you don't want to target and waste your money on. Be very choosey when using negative keywords.

This is how to type in these keywords in your Google adwords account:

broad match: keyword as it is

phrase match: your keyword in quotes ""

exact match: your keyword in square brackets []

negative match: your keyword with a minus sign -

Peel And Sticking Keywords

If your time and budget is limited when starting out with pay per click marketing campaigns start with just a small number of ad groups as this will make your pay per click management much easier. Monitoring your keywords is absolutely critical when first start with pay per click marketing.

Write two good ads in your ad group. A good guide is to just have a different headline. Place several related keywords in the group and split test the ads. You only really need to do this for about 30 clicks each or so.

In your monitoring you will notice that some keywords are bringing in much more traffic than others. Now is the time to peel the most profitable keywords and stick them in their own ad group.

Why?

If you are able to write a specific ad just for each of these high performing keywords you will increase your click through rate.

Increasing your click through rate will do four things for you:

1. it will lower the price you're paying for each visitor to your landing page.

2. it will get more visitors to your landing page to view your sales pitch.

3. you will presell your visitor better before they get to your landing page and increase your chance of a sale.

4. you will increase your quality score.

By implementing these fundamentals you will be way ahead of your pay per click competitors.

affiliate per click

2008-06-05T04:24:00.000-07:00

Most people that have used the internet for a while and have a website will tell you that to get regular traffic quickly, pay per click affiliate network is a tried and tested method. Advertising on the Internet is still a developing art but so far this method has come out on top of the others that are used. If you are wondering how pay per click affiliate network works and how it can benefit you then read on.

The idea behind this is simple; you can advertise your site on another (possibly larger) website that receives a large amount of traffic. When a visitor does click through to your site, they must stay for more than ten seconds for the previous (hosting) site to be paid, albeit a very small amount. The clever part of this system is the fact that the adverts (yes you won't be the only one there) are related to the hosting site and what they offer. However this is not the only advantage because you only pay for the advertising when it is used, which means if someone doesn't visit your site through the link you do not pay.

This is where the cost benefits come in against other forms of marketing where there is a cost up front without any guarantee the advert will even be noticed. While you may be worried that your competitors might click your ads to drive up your revenues, this is simply not worth their time and does not happen very often. pay per click affiliate network is one of the most targeted types of marketing available which means it is extremely cost effective for businesses that often lose a great deal advertising to those with no interest in their product. You basically have a captive audience of people looking for something you are marketing, on a related site they are visiting.

One of the largest pay per click affiliate network advertising opportunities out there is Google's AdWords. All that happens is people will only see your advert if they enter a search phrase or just a single word that you have designated Google to use. Depending on how much you have paid your advert will either be at the top of the search result page or in the right hand column.

For many advertisers it can just be this simple feat that makes pay per click affiliate network customers use Google. When the ad goes up, you will have a good idea as to whether or not it is effective. For speed, efficiency and cost, pay per click affiliate network search marketing is superior to just about every other method of advertising and that is why companies continue to use it.